DCI and DCA join forces in marketing agreement
Drum Corps International and counterpart Drum Corps Associates have announced an unprecedented, formal strategic partnership between the two organisations, intended to create new opportunities for thousands of performers and hundreds of thousands of drum corps fans throughout North America and around the world.
One of the first of several initiatives taking place within the framework of the new joint effort will be the marketing, management and sale of DCA World Championship Tickets for the 2012 and 2013 seasons through the Drum Corps International Ticketing Service. "We are confident that their expertise, online and offline customer support and investment in state-of-the-art ticketing technology will be an invaluable asset to our fans", said Gil Silva, President of DCA. "We suspect that our corps and their legions of loyal supporters will love the added features made possible through this arrangement."
"It's no secret that performing arts groups throughout the country are wrestling with real-world issues such as cost containment and declining attendance at events, and the drum corps activity is certainly no different in that regard", DCI Executive Director Dan Acheson said. "It is our hope that through this unprecedented partnership, we can bring together the best brains in the business to create a new future for the drum corps activity which will help us to shine a spotlight on our unique art form, while continuing to celebrate the outstanding performances of our respective competing groups."
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