824.000 viewers for DCI on ESPN2 broadcast
Audience measurement results provided by the network from the Sept. 5, Drum Corps International World Championship broadcast on ESPN2, show that more than 824,000 viewers tuned in for the two-hour broadcast. Audience measurement results provided by the network from the Sept. 5,
Drum Corps International World Championship broadcast on ESPN2, show
that more than 824,000 viewers tuned in for the two-hour broadcast.
The program received a .58 rating in this, the second year that Drum Corps International
has aired its World Championship program on the ESPN2 network.
According to Nielsen Media Research, the rating is based on the
estimated percent of all TV households of persons tuned in to a
specific program. One ratings point equals 1,102,000 homes. This year,
households viewing the DCI broadcast were up from last year by more
than 100,000â??an increase of 23 percent from 2005.
"We are pleased to see a ratings increase for the DCI World
Championship broadcast on ESPN2," said Executive Director Dan Acheson.
"ESPN2 continues to provide an excellent platform for this program, as
we continue to expand the Drum Corps International brand and open this
window to a national viewing audience."
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