DCE commercial on air again
Drum Corps Europe will again broadcast a TV commercial to announce the DCE Championships 2004. The commercial will be aired for the next two weeks on the regional television channel 'TV West'. The DCE Championships will be held on Saturday, September 25 at The Hague - The Netherlands.
Starting next Sunday, the 30 second commercial will be broadcasted 8-12 times a day, running 14 days with a total playlist of at least 112 spots. Drum Corps Europe announces the Championships as 'Music and Show Sectacle The Hague' to the people in the area of The Hague. Each week about 800.000 people watch TV West. With the commercial Drum Corps Europe wants to inform people about the exciting world of drum corps.
The production of a commercial is very expensive (several thousand euros). That's why Drum Corps Europe has decided to make a commercial that can be used several times with only a few modifications.
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