Cinema broadcast set to return to movie theaters for 10th year
‘Big, Loud & Live’, the live broadcast of the DCI World Championship Prelims, is set to return to cinemas nationwide, Thursday, 8th August. This year’s event will mark the 10th anniversary of the program, which has grown steadily since its debut in 2004.
Appearing in just 44 theaters in that first year, the event spread into a record-setting 609 theaters across 47 states in 2012. More than 43,000 attended last summer’s cinema event.
Over the past decade, fans have come to expect excitement from the theater event, and this year will be no exception, according to Shelly Maxwell, Executive Vice President of NCM Fathom Events. "DCI fans have displayed their loyalty and enthusiasm for this spectacular series over the last 10 years, and we guarantee another year of rousing, foot-stomping, hand-clapping drum corps entertainment", Maxwell said.
The broadcast is scheduled to last just over five hours, allowing time for fans to view the top 15 corps’ full World Championship Prelims performances, plus additional highlights from other corps that performed earlier in the day.
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